AXA - Los Inchocables (The uncrashables)

roddrigosl
Mar 29, 2016
1 min read

Client: AXA Insurance

In the financial markets, AXA is positioned as a global leader in Financial Protection with activities in Mexico.

Need:

The company signed a document where they agreed to reduce the number of car accidents by 60% by 2020 in Mexico.

The solution:

We created the concept “the uncrashables” based on the famous T.V. show the untouchables with the idea of creating, promoting and distributing interesting and relevant content for the audience. The main concept is to educate actual and future drivers and pedestrians in Mexico to increase the security on the streets.

Actions and platforms

- Website

- Social media

- Online ad campaigns

- Email campaigns

- Multimedia

- A print journal

- BTL activations

Results:

The campaign was so successful that it was merged as part of the loyalty program for the key accounts in the company. In the first year we effectively reached more than 35,000 people.

Links: http://www.losinchocables.com.mx