Conference at CEMEFI

On February 27 CEMEFI held in Mexico City the Second Forum Members, with the topic How to Integrate Your Cause to the Digital World. During the event, participants identified strategies, digital tools and mechanisms that allow them to raise funds, and improve communication and internal processes in their organizations.

During my participation, I advised participants on how they can integrate social media channels into the digital age cause. Not all social networks are for everyone. Further, to identify its impact we must monitor them and this involves more time and human resources, in most cases . It is therefore essential that Non-Profits analyze well what is going to communicate and how. Internet use has brought about an "infoxication", so that now the messages should be brief but forceful, authentic, original and most visual possible. Finally, I recommended involving all its stakeholders in social causes and develop an editorial calendar for better planning.

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